So you have made your travel arrangements, you have even bought a travel guide. But you still don’t know how much more there is to gain when you meet other cultures unless you have read a guide

Each guide explains a particular country’s customs, traditions, social and business etiquette.

guides are indispensable not only for the traveller who wants to get inside his or her destination. Business people, students and others in regular contact with the countries and their peoples will find invaluable insights on every page from the intensely practical to the lightly humourous.

authors, all of whom have themselves gone through the process of culture adaptation are ideally placed to provide the most perceptive and informative guides available.

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